Brief: Develop a ‘future of fundraising’ concept for SOS Barnbyar attracting 25-30’s
to become a long term (monthly) sponsor.
Insight/ question: Lack of emotional connection is a barrier to give. How might we emotionally connect the worlds of 25-30’s and children living in SOS villages?
Idea: We use chalkboards in popular coffeeshops to invite 25-30’s to communicate with SOS children in
a playful way. Chalk with a Child.
