Moyee Coffee

To launch the Radically Good Coffee brand Moyee to the world. We created a taste test with a difference for the Amsterdam based Fairchain company. The 'heightened taste test' reveals the depth and the richness of Moyee incredible taste. With only a small production budget of less than $10K, the work went viral - featuring on Fast Company's ads of the week, Adweek and a host of other blogs across the globe. Winning Gold for Creative Branding at Prague International Advertising Festival.

http://www.adweek.com/agencyspy/180-amsterdam-tests-stoners-for-moyee-coffee/83104

Client: Moyee Coffee / Role: Jr. Copywriter / URL: www.moyeecoffee.com / Tags: experiment, viral /